Cult Beauty Christmas Campaign 2021
I was one of the main creatives working on the Christmas campaign in 2021,
Brief
'This Christmas (bloody well) deserves more beauty'
This Christmas (bloody well) deserves more beauty. Keen to celebrate the moments and rituals we've all missed during the pandemic, Cult Beauty focused on delivering a Christmas like no other
In the spirit of more, a free magazine was added to every order during the Christmas period to further give tips and tricks, inspiration, exclusive interviews with beauty founders and much more.
Pulling from the more lockup, a lot of the titles were created in a similar handwritten style while the rest of typography was kept to Cult Beauty's regular standard.
The colour palette is grounded in Christmas favourite colour red, but an alarming red that literally screams "give me more".
Secondary shades of navy, pearlescent, blush pink and off white supported the red, bringing the campaign together with luxury.
